Boat Dealer Marketing
that sells more boats
Find in-market pontoon, fishing, center console and PWC buyers, put your inventory everywhere they shop, and turn more of the traffic you already pay for into leads and sold boats.
A website is only half of it
Most boat dealers are sold a website and left to buy their own traffic. STEALTH is the whole funnel: the data to find boat buyers, the website, listings and CRM to convert them, the advertising to reach them everywhere, and the attribution to prove it, all on one platform, connected to the DMS you already run.
Turn boat shoppers into leads
Buying more visitors is expensive. Converting the ones you have is the win. STEALTH Web is fast, mobile-first, and built so boat shoppers stick around long enough to raise their hand.
- Fast, mobile-first boat inventory sites, with your units on the page the moment it loads
- Schema on every boat so Google and AI answer engines can read hull, length, engine, horsepower and price
- Smart forms that capture partial submissions, so interest becomes a contactable lead, not an anonymous visit
- Payment and best-price tools that turn browsers into conversations
The Syla AI guide reads a shopper’s sentence and returns real boats from your live inventory by type, length, engine, horsepower and price.
Works with the systems you already run
Your boats come in from your DMS once, get cleaned and standardized, and go out everywhere: your website, the marketplaces, your CRM and your ads, always in sync.
Lightspeed
Inventory and customer data flow in automatically from your Lightspeed DMS. No re-keying units.
IDS
Connect IDS and your boats, customers and sales history feed the whole STEALTH platform.
Boat Trader & boats.com
Syndicate every listing to Boat Trader, boats.com and the other major marketplaces from one clean feed.
Engine data
Engine details come attached to your units, so shoppers and Google see the powerplant, not just the hull.
A website-only vendor can’t tell you who’s shopping.
STEALTH resolves the anonymous boat shoppers on your site, plus the households who visited a marina, a boat show or a competitor’s lot, into real, named leads with contact info. That’s the layer a website platform simply doesn’t have.
Know who’s ready for their next boat
- Identity resolution turns anonymous boat shoppers into named people and households in your CRM
- Lifestyle and ownership signals find households already in the boating lifestyle
- A 650-billion-record consumer database, resolved to real people and households, cookieless
- Geo-conquest marinas, launch ramps, boat shows and competitor lots with STEALTH Geo
On every screen they actually use
Made for how boat dealers actually sell
Marina geofencing
High-net-worth filtering
Off-season lead nurturing
A CRM built for marine
Multi-rooftop scale
Service, parts & repower
Impression to sold boat, on one timeline
Boat deals can start at a winter boat show and close in spring. STEALTH follows each shopper the whole way, with every visit, unit view, call and ad engagement on one customer journey, so you know which campaigns produced which sales and can keep your ad spend flat while results climb.
See a full customer journeyReady to sell more boats from the traffic you already have?
We’ll run your live feed and site content through STEALTH and walk your team through it, live.
From the Coast
The Most Valuable List in Your Dealership Is in the Service Department
Rich DeLancey · Read on MRAA.com
Coast Technology Is Now an MRAA Platinum Partner
Liz Martin · October 2, 2026
Coast Technology Packs Major Release Across the STEALTH AI Suite for RV, Marine, and Powersports Dealers
Rich DeLancey · May 6, 2026Marine Dealership Marketing Questions
Meet us at Dealer Week.
This year’s theme is AI, customers, and operational efficiency. That’s what STEALTH does for boat dealers. Book a time to see it with your own inventory.