A decade of feed-based campaigns
Sometimes the thing you talk about least becomes the thing everyone starts asking about. For us, that is Google Vehicle Listing Ads.
We have been managing VLAs since Google opened the program to RV dealers in early 2025. Truth is, we were helping dealers win with Google Shopping Ads, the predecessor to VLAs, long before that.
Long enough to learn that results do not come from secret settings. They come from clean inventory, a healthy feed, and measuring what actually sells.
Get the data right, and the campaign mostly takes care of itself. Get it wrong, and no bid strategy on earth can save it.
