Reach the buyer.
Then prove the sale.
STEALTH DSP finds the households most likely to buy, places your ads wherever they watch and listen, and matches the results to the units you sold.
Tell us the result you want. We build the plan around it.
Every campaign starts with what your store needs most. Same data underneath, a different audience, channel mix and report for every goal.
Increase sales
Reach the households most likely to buy the units you need to move, then see which of them bought, matched to your sales file.
Generate leads
Turn viewers into calls, forms and credit apps, and put a name on the shoppers who leave your site without filling one out.
Drive lot traffic
Reach shoppers in your market and see which households that saw your ads later visited your lot or showroom.
Build brand awareness
Show up in the live sports, local news and shows your market streams, so your store is the name they know when they are ready.
Retarget prospects
Follow households that saw your TV ad or browsed your units with display and rich media ads on the sites they visit next.
Re-engage past customers
Bring past buyers and service customers back for their next unit, a trade-in or service, using your own customer list.
Increase website traffic
Send in-market shoppers to your inventory pages, and see the visits your ads drive.
Win buyers from a competitor
Reach shoppers browsing competitor websites or visiting competitor lots and shows, before they buy somewhere else.
Find. Reach. Name. Prove.
Most ad platforms stop at the impression. STEALTH carries the same household from the first ad to the signed deal.
The data that picks your audience is the same data that names your site visitors and matches your sales, so every step connects to the next instead of living in a separate vendor's report.
Three ways to buy streaming TV
Many streaming TV sellers own the ad space they sell, or run on a platform that limits what they can buy. We built our own DSP and own no ad space, so every dollar follows the buyer.
| Compare | Buying by show and ZIP | Buying from an audience menu | STEALTH DSP |
|---|---|---|---|
| Starts with | Ad space that needs to be filled | An audience segment picked from a menu | The households most likely to buy this month |
| Data behind it | The show and the ZIP code | Rented audience lists, often billed as a data fee | Our database and your customer data first, outside data when needed |
| Who sees the ad | Whoever is watching inside the ZIP codes | Devices grouped by online behavior | Qualified households, with recent buyers left out when you use CDXP |
| How it is judged | Impressions and completion rates | The platform reports its own conversions | Units sold, matched to your sales file |
Every plan starts with your buyers and your market, then puts your brand in front of them on the screens and stations they already use.
We buy the right homes, not the whole neighborhood
Most TV buys reach everyone in a ZIP code. We pick out the individual homes most likely to buy.
Draw a circle around any spot, like your store, a competitor or a highway exit, and reach only the qualified homes inside it.
With STEALTH CDXP, leave out your recent buyers, so you never pay to advertise to someone who just bought from you.
TV starts the deal. Your CRM only sees who finished it.
Nobody clicks a TV ad, so your CRM will never list it as the source. We match the households that saw your ads to your sales file and show the whole path. Sales matching uses your sales file and STEALTH CDXP.
Who opened the deal
The first ad or visit that started the conversation, campaign by campaign.
Who was in the journey
Every channel that touched the buyer between the first ad and the sale.
Who showed up in person
Households that saw your ads and later visited your lot.
Who closed it
The last touch before the sale, which is usually what your CRM records.
Presence builds. Then it converts.
Most buyers don't see one ad and walk in. They have weeks of familiarity with your store first.
Count buyers, not impressions
The number that matters is how many of your sales saw you first. That is what we report.
Start before the busy season
Buyers often see your ads for weeks or months before they buy. Going dark between events gives that runway away.
Keep a built audience warm
Once the audience knows your store, a lighter budget can keep it converting.
One platform. Every screen and speaker.
Streaming TV usually opens the conversation. Audio and display keep it going on every other screen. Digital out-of-home, like screens at gas pumps along the roads your buyers drive, adds one more place to be seen.
DSP questions
See it on your inventory.
We’ll run your live feed and site content through STEALTH and walk your team through it, live.
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