Car Dealer Marketing
that sells more vehicles
New, used and certified. Find in-market car, truck and SUV buyers, mine your own customers for your next trade, and turn more of the traffic you already pay for into sold vehicles.
A website is only half of it
Most dealers are sold a website and left to buy their own traffic. STEALTH is the whole funnel: the data to find buyers, the website and AI shopping to convert them, the advertising to reach them, and the attribution to prove it, all on one platform, connected to the DMS and CRM you already run.
Turn shoppers into leads
Buying more visitors is expensive. Converting the ones you have is the win. STEALTH Web is fast, mobile-first, and built so car shoppers stick around long enough to raise their hand.
- Fast, mobile-first inventory sites, browsable by new, used and certified, and by make, model and body style
- Schema on every vehicle so Google and AI answer engines can read year, make, model, trim, mileage and price
- Plain-English search with the Syla AI guide, so shoppers find the right vehicle in one sentence
- Smart forms that capture partial submissions, so no interested shopper slips away
The Syla AI guide reads a shopper’s sentence and returns real vehicles from your live inventory, by body style, drivetrain, seating and price.
Works with the systems you already run
Your vehicles come in from your DMS once, get cleaned and standardized, and go out everywhere: your website, the marketplaces, your CRM and your ads, always in sync.
Your DMS
Inventory and customer data flow in from Reynolds & Reynolds, CDK Global and Dealertrack, with no re-keying.
Your CRM
Leads go straight to VinSolutions or any CRM that takes ADF/XML, with the shopper’s activity attached.
Marketplaces
Clean every vehicle once, then send your listings to Autotrader and your other marketplaces from one feed.
Vehicle & social ads
Your live inventory becomes Google Vehicle Ads and Facebook and Instagram ads, priced and photographed from your feed.
A website-only vendor can’t tell you who’s shopping.
STEALTH resolves the anonymous shoppers on your site, and the households who visited a competitor’s lot or an auto show, into real, named leads with contact info. Then CDXP shows your team who is ready to trade. That’s the layer a website platform simply doesn’t have.
Know who’s ready to buy, and who’s ready to trade
- Identity resolution matches 40%+ of anonymous shoppers to real people and households in your CRM
- Equity mining across your DMS, CRM, sales history and website visitors, not just the DMS
- A 650-billion-record consumer database, resolved to real people and households, cookieless
- Geo-conquest competitor lots, auto shows and events with STEALTH Geo
On every screen they actually use
Made for how car dealers actually sell
Equity mining
Service lane conquesting
Franchise & independent
Stellantis co-op
Multi-rooftop scale
Be-Back alerts
Impression to sold vehicle, on one timeline
STEALTH follows each shopper the whole way: every visit, vehicle view, call, email and ad engagement on one customer journey. When a deal closes, you see what moved that buyer to your lot, so you know which campaigns produced which sales and can keep your ad spend flat while results climb.
See a full customer journeyReady to sell more vehicles from the traffic you already have?
We’ll run your live feed and site content through STEALTH and walk your team through it, live.
Automotive Dealership Marketing Questions
Ready to Unmask Your Dealership's Traffic?
Stop Guessing. Start Knowing. See exactly who is on your website and convert anonymous shoppers into showroom buyers today.