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CDXPCustomer Data & Experience
Identity resolution & audience data
WEBWeb + Inventory
High-performance digital storefronts & inventory
DSPStreaming Video & Audio
Premium programmatic & connected TV
MKTGOmnichannel Marketing
Automated, data-driven campaigns
The STEALTH Advantage

See how the four layers work as one connected system — data, web, advertising and marketing, unified.

Why STEALTH
MarketingAdvertising
CTVStreaming Audio
Omnichannel Marketing
STEALTH EngageGoogle + Performance MaxMeta + SocialDisplay RetargetingCreative ServicesCampaign Management
Vehicle Listing Ads →
Automotive
Franchise, Independent & Commercial
RV
Motorhome, Travel Trailer & Fifth Wheel
Marine
Boat, Yacht & PWC
Powersports
Motorcycle, ATV & Snowmobile
More VerticalsLaw FirmsHeavy EquipmentExplore All Industries
Not a Dealership?

Explore STEALTH marketing solutions for Law Firms, Medical Offices, Home Services, and more.

Explore All Industries
About Us
Our mission, vision, and team
From the Coast
The official STEALTH Marketing Blog
Events & Webinars
Live sessions and industry conferences
Careers
Join the team building the future of marketing
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Join the Team

We are always looking for passionate people to help us build the future of integrated marketing.

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STEALTH InventorySTEALTH CDXP
LAYER 01/INTELLIGENCECDXP

Know Exactly Who Is
In Market. Right Now.

See who’s on your site, what they’re shopping for, and when to follow up. STEALTH CDXP turns anonymous traffic into real, named households — and into real-time sales intelligence your team can act on.

A single dealer’s month in STEALTH

0
identified this monthUnique Leads
0
real shopper sessionsSite Visits
0
returning shoppersBe-Backs
0
from paid searchAd Leads
The CDXP

Built for business. Driven by intelligence.

Unmask anonymous visitors

AI-powered identity resolution — backed by a 650-billion-record consumer database — connects anonymous visitors, leads, and returning customers into one unified profile.

Know your audience

Dynamic segmentation that adapts to real behavior. Build smart audiences by intent, financial capacity, location, and lifecycle stage — then speak to each one.

Activate your data

From predictive audiences to automated campaigns, STEALTH turns insight into action — engaging the right customer at the right time, without lifting a finger.
Identity resolution

Unmask anonymous visitors

STEALTH doesn’t guess who’s on your website — and it doesn’t rely on cookies. Every connected device carries a Mobile Ad ID (MAID), so STEALTH recognizes activity across devices and resolves it to a real household, matched against a 650-billion-record consumer database. Anonymous visits become real, usable sales intelligence.

40%

of your anonymous traffic resolved to a real household — up to 60%. Not every visitor, but far more than cookies or IP alone.

  • Cookieless by design — deterministic identity, not probabilistic guessing
  • Household-level resolution — MAIDs connected to a real household, not just an IP
  • Cleans, normalizes & merges first-party data from website, CRM, ads and offline
  • Enriched with lifestyle, income, net-worth and behavioral context
  • One single, unified profile for every shopper and household
Emaill.smith@example.com
Location123 Coast Blvd, FL
Est. Income$125k+
Intent Signal2024 Cruiser
43%Close Rate
$0.005Per IP Match
ANONYMOUS IP
User_892X.A

What STEALTH is

  • A customer data platform (CDP) — every source of dealer data in one layer
  • A Customer Data & Experience Platform (CDXP) — the CDP plus the experience layer to act on it
  • A data-mining & intelligence tool
  • A single customer & household view
  • A real-time sales-intelligence tool
  • A CRM for your visitors — nurture them with STEALTH Engage

What it isn’t

  • Cookies or guesswork
  • Just website analytics
  • A replacement for your CRM — it makes it smarter
Not all traffic is equal

One screen: your CRM leads + live shopper activity

STEALTH groups shoppers by relationship and engagement, so your team always knows who to focus on first.

01

Known customers

Your lowest-hanging fruit

Sold customers, lost leads, service & parts customers — the highest close probability, flagged the moment they’re back on your site.

02

Marketing-engaged

Warm opportunities

Shoppers who open your emails, click your campaigns, and return through marketing — nurtured and ready when the timing’s right.

03

Unknown visitors

Newly identified

Anonymous traffic resolved into real households — deanonymized, enriched, and ready to work.

The audience builder

Build any audience from a single question

Start with a question — which shoppers are in-market for a fifth wheel, a pontoon boat, or a motorcycle, which past buyers have equity, which households match this campaign — and build the audience to answer it. Use one-click quick filters, or go deep with Advanced Search: stack any combination of who a shopper is, what they drive, what they’re shopping, how they behave, and where they’ve been.

Quick filters

Has emailHas textFrom GoogleFrom FacebookHot leadsGeo / competitorFinancial fit

Who they are

  • Salary range
  • Credit grade
  • Current vehicle
  • Home — state, city, ZIP

What they want

  • Vehicle of interest — make, model, year, VIN
  • Own vehicle type
  • Distance from your store

How they behave

  • Website visits
  • Time on site
  • Page type & URL
  • Unique visitors
  • Be-backs

Where they’ve been

  • Geo conquest — competitor lots
  • Geo dealer
  • Ad source & campaign

One-time or recurring audiences

Save any segment as an audience — one-time, or recurring, so new shoppers drop in automatically the moment they qualify. Then activate: retarget across Google, Facebook and your DSP, sync to your CRM, or trigger an email campaign.

Profile Score & Lead Priority

Every profile carries a Profile Score and Lead Priority — a BANT-style read on how ready a shopper is. Filter and sort on it so your team works the highest-priority buyers first.

The customer journey

See the whole story

Every page view, phone call, text, lead form and repeat visit lands on one timeline — so a rep opens the conversation already knowing what a shopper cares about, not guessing.

Page views — VDP, service & financeRepeat visitsPhone callsTexts — inbound & outboundLead forms & leadsEmail & ad engagementVLA clicksPages per visit

It reaches past your own site, too. With STEALTH Geo, we draw a polygon around competitor lots, shows and campgrounds — so when a shopper walks a competitor’s inventory, that visit shows up right on their journey.

Explore Geo Frame
Meet Lisa — see a full journey
hulu
Meet Lisa
Intelligence you can act on

Reach out the moment it matters

A built-in CRM

Email, text, notes and appointments on every contact — a CRM-light for quick action, plus a full CRM inside CDXP.

Explore STEALTH CRM

Welcome Trip campaigns

New site visitors are automatically greeted and nurtured — a warm first touch before a rep ever picks up the phone.

Hot Alerts & Be-Back Alerts

Hot Alerts flag urgency and intent; Be-Back Alerts flag relationship and timing. Speed matters — you’ll know the moment it counts.

One system of truth

Your data lives in too many places. STEALTH cleans, normalizes, and merges it — pulling every source into one profile.

Your CRMDMSPhone trackingWebsiteAd platformsOffline sourcesEvery lead source
FREQUENTLY ASKED QUESTIONS

CDXP Questions

STEALTH CDXP — the Customer Data & Experience Platform — is a data engine that de-anonymizes 40–60% of your anonymous website traffic and builds a unified profile for each shopper. It combines behavioral data, CRM history, and digital engagement into a single, 360° view of every customer.
It identifies high-intent shoppers before they ever submit a lead form, so your team can follow up faster with personalized offers. You see who’s visiting, what they’re viewing, and how ready they are to buy — all in real time.
Because a form is the last step, not the first signal. STEALTH identifies active shoppers, lapsed customers, and trade-in opportunities automatically, and unifies fragmented data to power personalized marketing, retention, and proactive trade alerts. Your team sees what a customer is doing — which units they’re viewing, which emails they opened, when they’re showing intent — before they ever walk in.
STEALTH tracks behaviors like website visits, inventory searches, and geofence activity, and feeds them into each customer’s profile. When a shopper shows buying intent, the system can trigger an alert or automate a campaign — long before they submit a lead form.
It goes beyond web pixels. STEALTH identifies who your shoppers are, what they’re interested in, and when they’re showing intent, then automatically builds precise, privacy-safe audiences and syncs them to your ad platforms — email, SMS, or DSP — to re-engage active shoppers with the right message at the right time.
No. STEALTH was built for any business that wants to connect data, customers, and marketing into one ecosystem. It started in RV and now powers automotive, marine, and powersports dealers — plus home services, law firms, retail, and more. If your business has customers, marketing, or inventory, STEALTH works for you.

See it on your inventory.

We’ll run your live feed and site content through STEALTH and walk your team through it — live in under a day.

Book a Demo
Talk to Us
NEXT LAYER
LAYER 02

EXPERIENCE

What buyers actually see.

POWERED BYWEB
  • ✦Lightning-fast load times
  • ✦AI-driven search optimization
  • ✦Seamless inventory browsing
Explore WEB
Don't Let Them Get Away

Ready to Unmask Your Dealership's Traffic?

Stop Guessing. Start Knowing. See exactly who is on your website and convert anonymous shoppers into showroom buyers today.

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