A CRM that already
knows the customer.
STEALTH CRM lives inside CDXP — so every rep opens a lead with the full journey, history, and household already there. Work leads, log outcomes, and never let one slip through.
Not a CRM bolted onto a feed
STEALTH CRM is the daily tool inside CDXP — where DATA, CDP, CRM and marketing are one system. Everything you know about a customer is already in the record before you call.
The customer journey is the first tab
Every page view, VDP visit, click, email open and ad engagement lands on one timeline inside the lead record. Reps open a lead already knowing what a shopper cares about — so the customer feels remembered, not restarted.
“The customer should feel like you remembered them — not like you’re starting from scratch.”
From capture to outcome in one minute
Round-robin routing assigns every lead to the next eligible rep, fairly and instantly — and re-routes if it isn’t worked. Speed-to-lead, enforced by the system.
Reach out the moment they’re back
When a known contact re-engages — clicks an email or ad, or returns to your site — a Be-Back alert fires. You see exactly what they looked at, check your notes, and reach out naturally. Someone you sold last year is back — before they call a competitor.
“We just got something in that reminded me of you.”
“I saw you were on our website looking at that model.”
Work the whole lead without leaving the record
Notes that travel
Email & text, from the record
Appointments that close the loop
Find any lead — or slice your whole pipeline
Advanced Search runs across every lead in your store. Filter by source, rep, appointment, buyer profile and more — pull today’s call list, or hand a manager a live view of the entire floor.
Lead details
- Lead source
- Sales vs service leads
- Profile Score (min–max)
- Be-Back status
Who & what
- Salary range
- Credit grade
- Current vehicle
- Vehicle of interest — make, model, year, VIN
Ownership & tasks
- Assigned rep
- Assigned role
- Appointment category
Location & status
- State, city & ZIP
- Unsubscribed
- Unconsolidated
- Archived
Built for managers, too
Filter by assigned rep or role to balance the board, spot stalled leads before they go cold, and reassign in a click. Every lead has an owner, an outcome, and a paper trail.
Audiences & automations
Audience Builder
Build lists by behavior, equity, or source — from your identified visitors or your leads. Audiences auto-update and are ready to email or sync to ad platforms.
Automations
Every new lead enters a workflow. Day-1 welcome email, day-2 follow-up task, branching by behavior — the system handles cadence, reps handle the personal touches.
Text-to-CRM
Customers text your dealership number; STEALTH creates the lead, attaches the message, and routes it to a rep — instantly.
The fastest rep wins
New leads, Be-Back alerts, and customer replies hit your phone in real time — and you can log notes, update statuses, and mark appointments from anywhere. The reps with the fastest response times all have one thing in common: notifications on.
Live in weeks, not months
Part of STEALTH CDXP — the customer-data brain behind your whole store.
CRM Questions
See it on your inventory.
We’ll run your live feed and site content through STEALTH and walk your team through it — live in under a day.
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Stop Guessing. Start Knowing. See exactly who is on your website and convert anonymous shoppers into showroom buyers today.