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Identity resolution & audience data
WEBWeb + Inventory
High-performance digital storefronts & inventory
DSPStreaming Video & Audio
Premium programmatic & connected TV
MKTGOmnichannel Marketing
Automated, data-driven campaigns
The STEALTH Advantage

See how the four layers work as one connected system — data, web, advertising and marketing, unified.

Why STEALTH
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Boat, Yacht & PWC
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Motorcycle, ATV & Snowmobile
More VerticalsLaw FirmsHeavy EquipmentExplore All Industries
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Explore STEALTH marketing solutions for Law Firms, Medical Offices, Home Services, and more.

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STEALTH InventorySTEALTH CDXP
CDXP/IDENTITY RESOLUTIONCDXP

Turn anonymous traffic into
named buyers.

Most of the people shopping your site never fill out a form. STEALTH uses identity resolution, also called website deanonymization, to match those anonymous visitors to real households with a name, contact info, and what they are shopping for, so your team can reach them while they are still looking.

The problem

A form is the last step, not the first signal.

Most of your traffic leaves without ever raising a hand. You paid to bring them in, they shopped, and then they vanished. Deanonymization gives those visitors a name.

0%
Visitors identifiedUp to 60% of anonymous traffic
0B
Consumer recordsThe identity graph behind the match
0
Unified profileEvery visit, lead and touch in one place
How it works

From anonymous visit to named lead

Identity resolution built on a device-and-household graph, not cookies — so it keeps working as the web changes.

1

Visit

A shopper lands on your site. No form, no login, completely anonymous.

2

Match

STEALTH resolves that visit to a real household with deterministic matching — verified identifiers, not a probabilistic guess and not a cookie.

3

Enrich

The record is filled in with contact info, home location, current vehicle, and financial signals.

4

Unify

It merges with anything you already know about that person into one profile.

5

Alert

Your team gets the lead in real time, ready to work.

What you learn

A real profile, not just an IP address

Every identified visitor comes back as a person you can actually work.

Name & contactFirst and last name, email, phone, and home address.
Home & locationState, city and ZIP, and how far they are from your store.
Current vehicleWhat they own now — a signal for trade timing and offers.
Vehicle of interestMake, model, year, even VIN, drawn from what they viewed.
Financial fitIncome range and credit grade, so you know who is ready to buy.
BehaviorPages viewed, time on site, and whether they are a Be-Back.

See who is on your site right now.

Book a demo and we’ll show you deanonymization on your own traffic.

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In real time

Identity is only useful if you act on it

Identified visitors land in STEALTH CDXP and your CRM, and put your team in front of the right shopper at the right moment.

Hot Alerts

The moment a high-intent shopper is on your site, your team knows.

Be-Back Alerts

A past lead or customer returns, flagged for a timely follow-up.

Welcome series

New identified visitors are greeted and nurtured automatically.

Audiences

Turn identified visitors into audiences you can email and advertise to.

Not every visitor. We identify a real share, and we are honest about it.

Frequently asked questions

Identity resolution questions

Identity resolution links your anonymous website visitors to real, named households. Also called website deanonymization, it matches a visit to a person with contact info, so you can follow up with shoppers who never filled out a form.
Deterministic. STEALTH matches on verified identifiers, not statistical guesses, so the household we return is the real one. That means higher precision than probabilistic modeling, and it keeps working without third-party cookies.
STEALTH identifies a real share of your anonymous visitors — typically 40%, and up to 60% — resolving each to a household with name and contact info. Not every visitor, and we are straight about that.
No. STEALTH uses a device-and-household identity graph, not third-party cookies, so it keeps working as cookies go away and across the devices a household actually uses.
Your own website activity, matched against STEALTH’s licensed consumer data and a 650-billion-record identity graph. A visit resolves to a real, opted-in household record, then enriches with contact and financial signals.
A form is the last step, not the first signal. Deanonymization identifies high-intent shoppers before they ever fill one out, so your team reaches them earlier — while they are still shopping.
No, it makes it smarter. Identified visitors flow into STEALTH CDXP and your CRM as enriched profiles with real-time intent, so your existing process just works with better data.
Keep exploring

Part of STEALTH CDXP

DATA

The unified customer data platform that every identified visitor lands in.
See the data layer

The Customer Journey

How one identified shopper becomes a tracked buyer, from first visit to sale.
Follow the journey

STEALTH CDXP

Identity, audiences, alerts and a built-in CRM, all on one platform.
Explore CDXP
Don't Let Them Get Away

Ready to Unmask Your Dealership's Traffic?

Stop Guessing. Start Knowing. See exactly who is on your website and convert anonymous shoppers into showroom buyers today.

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