Join our upcoming webinar: "Beyond the Website: The Connected Showroom" on Oct 22nd Register Now
CDXP/AUDIENCES & ACTIVATIONSCDXP

Build any audience.
Activate it anywhere.

Filter your dealership data into exactly the audience you want, then put it to work: email, text, automated workflows, streaming and display ads, your CRM, or a call list for your sales team. Your data, running your marketing.

The audiences

Start with a question. Build the audience to answer it.

Which shoppers are in-market for a fifth wheel, a pontoon boat, or a motorcycle? Which past buyers have equity? Filter your data any way you need, with one-click quick filters or deep Advanced Search.

Has emailHas textFrom GoogleFrom FacebookHot leadsGeo / competitorFinancial fit
Who they are
  • Salary range
  • Credit grade
  • Current vehicle
  • Home: state, city, ZIP
What they want
  • Vehicle of interest: make, model, year, VIN
  • Own vehicle type
  • Distance from your store
How they behave
  • Website visits
  • Time on site
  • Page type & URL
  • Unique visitors
  • Be-Backs
Where they’ve been
  • Geo conquest: competitor lots
  • Geo dealer
  • Ad source & campaign
The activations

An audience is only worth as much as what you do with it

Activation is running your marketing to the data. Build the list once, then send it anywhere you want to reach those shoppers.

Email

Send targeted email campaigns from STEALTH Engage, personalized to each audience.

Text

Reach opted-in shoppers one to one, at the moment it matters.

Automated workflows

Trigger multi-step journeys that fire on real behavior, with no manual sends.

Advertising: DSP & CTV

Push an audience straight to streaming TV and display, so your ads reach the exact households on your list.

CRM sync

Send audiences and leads to your CRM, teed up for your sales team to follow up.

Export & download

Hand your sales team a call list, or export a file for direct mail, print, or any outside platform.

Want to see it on your own data?

Book a demo and we’ll build an audience and activate it, live.

Smart audiences

Set it once. It keeps itself current.

Your audiences are not a one-time export. They stay live and honest as shoppers move.

Dynamic audiencesAudiences update on their own. As shoppers meet or stop meeting your criteria, they move in and out — no manual list uploads.
Buyer suppressionSomeone who just bought or serviced drops out automatically, so you stop marketing to a customer who is already taken care of.
Trigger on intentA returning shopper, a hot lead, a Be-Back — the audience fires the follow-up the moment the signal appears.
Frequently asked questions

Audiences & activations questions

Audience activation means taking an audience you built from your data and putting it to work — email, opted-in text, automated workflows, advertising, your CRM, or a list your team can call. STEALTH builds the audience and activates it across every channel.
Start with a question and filter your data by who a shopper is, what they want, how they behave, and where they have been. Use one-click quick filters or go deep with Advanced Search, then save it as an audience.
Email it, text opted-in shoppers, run an automated workflow, push it to your DSP and CTV advertising, sync it to your CRM, or export it as a call list or a file for direct mail and print. One audience, activated anywhere.
Yes. Audiences are dynamic. As shoppers meet or stop meeting your criteria they move in and out on their own, and buyers are suppressed automatically so you stop marketing to someone who already purchased.
Yes. Push any audience straight to STEALTH DSP and CTV, so your streaming and display ads reach the exact households on your list instead of a broad guess.
Yes. Sync audiences and leads into your CRM, or export a call list your sales team can work by phone. STEALTH fits your process, it does not replace it.
Don't Let Them Get Away

Ready to Unmask Your Dealership's Traffic?

Stop Guessing. Start Knowing. See exactly who is on your website and convert anonymous shoppers into showroom buyers today.