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CDXP/DataCDXP

We’re a data company.
STEALTH runs on it.

Behind every STEALTH website, audience and campaign is one thing: data. A 650-billion-record consumer database, resolved to real households — the fuel that turns anonymous traffic into named buyers.

650BConsumer recordsin the STEALTH identity database
40%Resolved to a householdof anonymous traffic — up to 60%
1Unified profileper shopper and household
Inside the database

Not just who — but who they really are

Every record is more than a name. STEALTH enriches each household with the signals that tell your team what to say, when to say it, and which unit to lead with.

Identity & contactName, household, email, phone and address — the anchor that ties every signal to a real person.
DemographicsAge, household composition, homeownership and more, for context before you ever reach out.
Income & wealthHousehold income and financial signals to size budget and match the right unit.
Credit signalsCredit-grade bands so you can segment by likelihood to finance — think 700+ only.
Lifestyle & interestsPsychographic and lifestyle signals — the hobbies and passions behind the purchase.
Vehicle & asset ownershipWho already owns an RV, a boat or a bike — and who’s ready to trade up.
In-market intentActive shopping and behavioral signals that show who’s researching right now.
Location & mobilityWhere households live and travel — the foundation for geo-conquest and heatmaps.
From data to audience

Start with a question, not a list

Which shoppers are in-market for a fifth wheel? Which past buyers have equity? Which households match this campaign? STEALTH turns the question into a real, activated audience — in four steps.

01

Build

Define the audience by who they are, what they own, what they’re shopping, and where they live — down to salary, credit band and vehicle of interest.

02

Enrich

Every record is resolved to a real household and enriched with lifestyle, financial and vehicle-ownership signals — identity resolution, not appended guesses.

03

Target

Score and prioritize with a BANT-style read, then narrow to the highest-intent, best-fit households worth reaching first.

04

Activate

Push the audience live — retarget across CTV, social and display, sync to your CRM, or trigger an email campaign. Build once, reuse anywhere.

See it in action

Turn the database into a decision

The data only matters if your team can use it. STEALTH puts it on screen — mapped, segmented, and scored.

01

Who’s ready to buy, and where

Instantly visualize your hottest markets and most valuable audiences — by income, class type, or lifestyle filters.

02

Segment by what matters

Boat owners with 700+ credit? Done. High-income Harley shoppers? Easy. Precision filtering meets real-time action.

03

Prioritize what sells

Automatically score and surface your top 5% of high-intent buyers using Budget, Authority, Need, and Timing.

Smarter insights, better ROI

Data tools that transform your strategy

Visualize what matters

Buyer behavior, preferences and traffic in one unified dashboard — real-time insight into journeys, conversion patterns and engagement.

Target the right people

Build high-value prospect lists from lifestyle, income and behavioral signals — precision targeting that reaches your ideal customer, not just lookalikes.

Own your audiences

Create and reuse precision-built B2B or B2C audiences across every platform — build once, deploy everywhere across social, display, search and connected TV.
Results that move the needle

What the data does in the real world

43%Increase in lead close rateusing BANT filters to prioritize high-intent buyers
$0.005Cost-per-IP conversionwith lifestyle-targeted advertising campaigns
12RVs sold in one campaignafter activating heatmap zones for targeted outreach
Built for a cookieless world

Data you can stand behind

Cookieless & deterministic

Resolved to real households through Mobile Ad ID — not third-party cookies, not probabilistic guessing.

One unified profile

Cleaned, normalized and deduplicated so every signal rolls up to a single person and household.

Continuously refreshed

The database is kept current so you act on who a shopper is today, not who they were last year.

You own your audiences

Build an audience once and reuse it anywhere — it’s yours, not locked inside a single channel.

FREQUENTLY ASKED QUESTIONS

Data Questions

STEALTH runs on a 650-billion-record consumer database — identity, demographics, income, credit, lifestyle, vehicle-ownership, and in-market intent signals — all resolved to real households. It’s the fuel behind deanonymization, audience building, and targeting across every STEALTH product.
Yes. STEALTH resolves shoppers to real households cookielessly, through Mobile Ad ID and deterministic matching — not third-party cookies or probabilistic guessing — and cleans, dedupes, and unifies every source into one profile.
Find in-market buyers, build and reuse audiences, deanonymize website and geo visitors into named leads, and tie every campaign back to the sold unit — all from one connected data layer.

Put 650 billion records to work

Book a demo and we’ll show you your market, mapped and segmented.

Don't Let Them Get Away

Ready to Unmask Your Dealership's Traffic?

Stop Guessing. Start Knowing. See exactly who is on your website and convert anonymous shoppers into showroom buyers today.