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The STEALTH Advantage

See how the four layers work as one connected system — data, web, advertising and marketing, unified.

Why STEALTH
Advertising
STEALTH DSPCTVStreaming AudioDisplay + Rich Media
Omnichannel Marketing
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Campaign ManagementCreative ServicesReporting & Analytics
Vehicle Ads (VLAs) →
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Franchise, Independent & CommercialStellantis Dealers →
RV
Motorhome, Travel Trailer & Fifth Wheel
Marine
Boat, Yacht & PWC
Powersports
Motorcycle, ATV & Snowmobile
More VerticalsLaw FirmsMass TortHeavy EquipmentExplore All Industries
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Latest Insights —
From the Coast

Real results, emerging trends, and actionable insights from the front lines of dealership marketing.

Featured ArticleWebsites & AI Search

Your website has a new reader. And it isn't a person.

The AI deciding whether shoppers ever find you reads your site differently than they do. Here's what it sees, and why it matters more than your rankings now.

SH
Samar HatemJune 23, 2026 • 10 min read
Industry & Strategy3 min read

Coast Technology Is Now an MRAA Platinum Partner

Coast Technology is now a Platinum Partner of the Marine Retailers Association of the Americas, and we're exhibiting at Dealer Week in Tampa, Booth 782. Plus: Rich DeLancey's first article for MRAA on the sales list hiding in your service department.

LM
Liz MartinOctober 12, 2026
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Advertising & DSP9 min read

Anonymous traffic isn't real traffic. STEALTH sees the real traffic.

The website report says traffic is up, but the floor manager's lead count tells a different story. This is about the gap where 97 out of 100 shoppers leave without a trace.

RD
Rich DeLanceyJune 3, 2026
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Advertising & DSP2 min read

From Bottleneck to Breakthrough: Simplifying Programmatic for Agencies

On the surface, programmatic looks like a growth engine. In reality, it often becomes an operational burden for agencies.

RD
Rich DeLanceyMay 12, 2026
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Press Release3 min read

Coast Technology Packs Major Release Across the STEALTH AI Suite for RV, Marine, and Powersports Dealers

Coast Technology released a major cross-product update spanning five products across its unified platform on May 4, 2026, coinciding with industry consolidation signals that validate its unified-platform approach.

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Rich DeLanceyMay 6, 2026
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Identity & Data6 min read

The Attribution Gap: What Your CRM Can't See

CTV advertising doesn't receive last-click attribution in traditional CRM systems. By the time a lead appears in your CRM, the streaming TV campaign's influence is invisible.

RD
Rich DeLanceyApril 10, 2026
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Websites & AI Search6 min read

Structured for the Future: How Schema and Quality Score Fuels AEO and GEO

When AI engines like Google's Search Gen Engine, ChatGPT, Perplexity, or Gemini decide what to include in an answer, they aren't only scanning for keywords. They're evaluating structure, trust, and clarity.

RD
Rich DeLanceyOctober 29, 2025
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Websites & AI Search5 min read

SEO, AIO, AEO, and GEO: How STEALTH's LLMs.txt Integration Future-Proofs RV, Marine, and Powersports Dealer Websites

The way shoppers discover RVs, boats, and powersports is changing fast. Search isn't about keywords anymore, it's about AI-driven conversations, instant answers, and generative recommendations.

RD
Rich DeLanceyOctober 1, 2025
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Press Release1 min read

Coast Technology Wins Prestigious Award for Innovation in New/Emerging/Experimental Media

Coast Technology has received the Planning and Buying Award in the New/Emerging/Experimental Media category for its Curtis Trailer CTV campaign, recognizing excellence in media strategy, innovation, and effectiveness.

LM
Liz MartinApril 15, 2025
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Don’t Let Them Get Away

Ready to Unmask Your Dealership's Traffic?

Stop Guessing. Start Knowing. See exactly who is on your website and convert anonymous shoppers into showroom buyers today.

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