Coast Technology Is Now an MRAA Platinum Partner

We're proud to share that Coast Technology is now a Platinum Partner of the Marine Retailers Association of the Americas (MRAA), the association that helps boat dealers run better businesses through education, training and its annual Dealer Week conference.

Why we partnered with MRAA

Marine is one of our core markets. Boat dealers sell high-ticket, seasonal units to buyers who take their time, and the dealers who win are the ones who know their customers and reach them at the right moment. MRAA is where those dealers come together to get better at the business. Becoming a Platinum Partner puts us closer to the dealers we serve and gives us a place to share what we are learning from the data.

Our first article for MRAA: the service department

Our co-founder Rich DeLancey wrote our first piece for MRAA, The Most Valuable List in Your Dealership is in the Service Department. It makes a simple point: the customers most likely to buy your next boat are often already in your service bay.

• Service history shows who is ready for a change. Repeat repairs, large estimates and rising maintenance costs are natural openings for a sales conversation, without any hard sell.
• Winterization and storage hand you a list every year. Known owners, the boats they own and their service history, all in one predictable window.
• None of it works on messy data. Duplicate records, emails that bounce and service records that are not tied to who owns the boat today will undercut the best outreach plan.

Rich closes with six things to do this offseason so your team is ready before spring. Read the full article on MRAA.com.

Where STEALTH fits

This is the idea behind equity mining in STEALTH CDXP. STEALTH connects the data a dealer already has in their DMS, CRM and service records, so the team can see which customers are ready to trade up and reach them before a competitor does. Learn more about STEALTH for marine dealers.

See us at Dealer Week

We will be at MRAA Dealer Week, December 6 to 9 at the Tampa Convention Center. This year's theme is The New Fundamentals: AI, customers and operational efficiency, which is exactly the work STEALTH does for boat dealers. Find us at Booth 782. If you are heading to Tampa, book a time with us and we will show you what your service department already knows.