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STEALTH/MASS TORT

Impressions don't pay the firm. Cases do.

STEALTH puts your firm on streaming TV, follows the household from the ad to your site to your intake line, and shows you which spend signed which cases.

A streaming TV ad leads to a site visit, an intake call, and a signed case, each step tracked by STEALTH
The problem

Your claimants are a sliver of every market. Your media buy isn’t.

Broad TV reaches everyone in a market to find the few who qualify. Lead vendors sell the same names to every firm on the docket. And the agency, the media buyer, and the retargeting shop each see one piece of the picture.

Instead of running streaming TV and hoping you hit, STEALTH puts your ads in front of the people most likely to need you. One team handles everything after that: the streaming TV, the digital, the creative, and the follow-up.

How it works

From the first ad to the signed case.

1

Reach

We build the audience around the case: occupation, age, location, and service history. Then your ads run on premium streaming TV, streaming audio, and display, in front of the people most likely to need you.

2

Follow

When people visit your site, STEALTH sees it and matches 40%+ of anonymous visitors to real names and contact info. People who visit and don’t call yet get retargeted until they’re ready to talk to intake.

3

Prove

Every signed case ties back to the ads, visits, and calls that came before it. You see cost per signed case, not just cost per impression.

Everything in one system

Every channel your firm needs, working together.

Audience buildingPull in first-party data on occupation, age, location, and service history, so every ad goes to people who fit the case.CDXP
Streaming TVPremium CTV and OTT in the markets you choose.DSP
Live sportsUnskippable live games on streaming TV, the highest-attention screen in the house.DSP
Streaming audioReach people on the apps they already listen to.DSP
Display retargetingStay in front of people who visited and haven’t called.DSP
Creative for each tortSpots, display ads, and landing pages made by our team, so the message fits the audience.MKTG
Websites and landing pagesFast, clear pages built for each tort, ready for search and AI answers.WEB
SEO and AI searchShow up when people search for help or ask an AI assistant whether they qualify.WEB
Visitor identificationSee which visitors are real prospects and route them to intake.CDXP
Built for your docket

One platform for every tort you’re running.

Drugs and medical devices

Reach adults across every market in the litigation with a clear message built around your case criteria, and stay with them through a long decision cycle.

Consumer products

Move fast when a recall or defect claim hits the news, with landing pages and campaigns ready for each product.

Environmental exposure

Geo-target the communities around a site, so the people who lived or worked there hear from your firm first.

Occupational exposure

Asbestos case? Reach construction workers and pipefitters of the right age, in the right areas.

Veterans and first responders

Reach the veterans and first responders a claim covers, wherever they live now.

Class actions

Scale awareness across a large affected group fast, then turn that reach into contactable class members.

Also handle single-event injury cases? See personal injury law marketing

Your firm’s website

Six vendors become one login.

Most firms buy a website that catches a form fill and nothing else. STEALTH builds your law site with visitor identification and signed-case tracking built in, so intake sees the weeks of research behind every inquiry, and you see which marketing produced it.

  • Website
  • Forms
  • Visitor ID
  • Case tracking
  • Hosting
  • Ad conversions
Custom-built for the firmA law-specific design built around your practice areas, not a template.
Visitor identification built inMatches 40%+ of anonymous visitors to real names, as part of the site, not a tag bolted on.
Tracking to signed casesTies the site and your ads to signed cases, and sends case value back to GA4 and Google Ads.
Every page a prospect readIntake sees which practice-area pages someone viewed over weeks, tied to a name they can call.
“Refer a Case” on every pageCo-counsel referrals get their own intake path, built for how mass torts actually move.
Forms built for intakeFree-consult forms, click-to-call, and scheduling, with phone, text, and email consent captured at submit.
Found in search and AI answersOffice pages and structured data tell Google and AI assistants exactly where the firm practices.
A blog that publishes itselfArticles written in STEALTH go live SEO-ready and keep earning traffic.

One bill, one team, and no more vendors blaming each other. More on STEALTH websites

Frequently asked questions

Mass tort marketing questions

Mass tort marketing is advertising that finds and signs the many people harmed by the same product, drug, device, or exposure. It has to reach a large group across many markets, screen each person against the case criteria, and sign qualified claimants before filing deadlines.
We build the audience around the case using first-party data. For an asbestos case, that could be construction workers and pipefitters of a certain age in certain areas. For a claim that covers veterans, it could be veterans and first responders. Your ads then run in front of those people instead of everyone in the market.
Any tort with an audience we can define without health data: drugs and medical devices, consumer products, environmental and occupational exposure, claims covering veterans and first responders, and class actions. Audiences are built from demographic, occupational, and behavioral signals, never medical records. Qualifying each claimant stays with your intake team.
Most can’t, because TV reporting stops at the impression. STEALTH follows the household from the ad to the website to the intake call, and ties each signed case back to the spend that came before it.
Streaming TV, streaming audio, display and retargeting, websites and landing pages, SEO and AI search, and visitor identification, all on one data layer.
Yes. Each tort gets its own audiences, creative, landing pages, and reporting in one platform, so you can shift budget between torts as dockets open, settle, or close.
STEALTH connects to intake so signed cases can be matched back to the ads that produced them. Ask us about your intake system.
It depends on the docket, the markets, and the channels you run. Tell us what you’re working on and we’ll walk you through our packages.
No. STEALTH also runs personal injury campaigns. See our personal injury law marketing page.
From ad to signed case

Ready to see which ads signed your cases?

Tell us about your docket. We’ll show you the audience, the reach, and our packages.