STEALTH DSP/STREAMING AUDIODSP

We show up where they listen.

Your ad plays on the music and podcasts your customers already stream. Then STEALTH shows you who heard it, who came to your site, and who bought.

Request a demo See how it works

What it's for

What you can use streaming audio for.

Build awarenessStay in your customers’ ears while they drive, work, and work out.

Bring website visitsSend listeners to your site with a clear next step.

Generate leadsTurn listeners into people who reach out.

Sell more unitsMove households toward a purchase, and see which ads helped.

Retarget shoppersFollow up in audio with people who already visited your site.

What it is

Radio grew up and went digital.

People traded the FM dial for playlists and podcasts. Streaming audio puts your ad in that stream, and unlike radio, you pick who hears it and you can see what happened after.

Streaming audioAds that play on music streaming apps, between the songs.

Podcast adsAds placed inside or around the shows people listen to.

Digital audioAny audio delivered over the internet instead of broadcast radio.

Companion adA small clickable image shown on screen while your audio plays.

Who you can reach

We play for the households that actually buy.

Your audience is built from your own data and the shoppers in your market, not a guess at who is listening.

High-intent visitorsShoppers already browsing your inventory.

Be-Back leadsPeople who came back but have not bought yet.

Credit-qualified shoppersBuyers more likely to get approved.

Trade-in prospectsOwners showing signs they are ready to trade.

In-market shoppers near youPeople shopping your category inside your trade area.

Past customersBuyers you already sold, back in the market.

How we target

Audience first. Then the audio around it.

We build around the household first, then layer in the content and environment. You do not chase one specific show. We target the right audience and category, and the system finds the qualified inventory to reach them.

Audience and dataWho hears it, built from your data first.

Your CRM and past customers
Shoppers who visited your site
In-market and intent-based audiences
Geography and trade area
Demographics
Interests and behaviors

Content and environmentWhere the ad fits, layered on top of the audience.

Music or podcasts
Genre and content category, like Country, Rock, sports, or true crime
Time of day
Device and listening environment
Language
Pre, mid, or post-roll where supported

Quality and controlGuardrails on every campaign.

Blocklists and exclusions
Brand-safe inventory
Frequency caps

How it works

We follow your customers, not a station.

Start with your customers.

We do not buy a station. We follow your customers. Your audience comes from your own CRM, shoppers who have been on your site, and people in the market near you.

See audiences and identity

Pick your trade area.

Ads play only in the ZIP codes you sell to. No paying for listeners three states away.

Run the ads.

Your spot plays across music apps and podcasts. We cap how often one household hears it, and we move budget toward what is working.

Connect every listen to what happened next.

Every ad is logged against the household that heard it. When that household visits your site, fills out a form, or buys, it all lands on one timeline.

Want to hear it on your own numbers?

Book a demo and we’ll walk your audience, your trade area, and your attribution, live.

Book a Demo

Talk to Us

What's in your report

What you'll see every month.

Most audio vendors stop at how many people heard the ad. We tie every listen back to the household, and to the site visits, leads, and sold units that followed.

Streaming audio performanceTrailing 30 days

Sample

1.2MImpressions

312KReach

3.9Frequency

4,180Site visits, 72 hrs

Podcast or station	Impressions	Spend	Clicks	Site visits, 72 hrs
Country Hits Radio	9,987	$360	19	131
Sports Talk Daily	2,823	$88	7	49
Classic Rock FM	2,289	$72	9	31
True Crime Weekly	1,576	$49	2	19
Drive-Time Podcast	1,225	$53	1	18
Local News AM	1,188	$43	4	16

Illustrative sample. Every website visit is matched to a household, then tied through STEALTH to leads and sold units.

Podcast or stationWhere your ad played, from music stations to podcasts.

ImpressionsHow many times your ad played.

SpendWhat you invested against each placement.

ClicksTaps on the companion ad shown while your spot plays.

Website visits within 72 hoursHouseholds that heard your ad and came to your site within three days.

STEALTH matched attributionThose visits matched to real households, then tied to leads and sold units.

We'd rather show you an honest number than a pretty one.

Works with the rest of STEALTH

Audio starts the conversation. The rest of STEALTH keeps it going.

DSP

CTV advertising

The same audience and attribution, on the streaming TV screen.

DSP

Display retargeting

Follow your site visitors across the web with the exact units they looked at.

CDXP

Audiences and identity

Where your audio audiences come from, and how site visitors get identified.

WEB

Your website

Every visit from an audio household is captured on your STEALTH site.

One customer. Every touchpoint. One journey.

Frequently asked questions

Streaming audio questions

Streaming audio ads play on music apps and podcasts instead of broadcast radio. You pick who hears them, and you can see what happened after.

You do not have to. We start with your audience and the content that fits, like music or podcasts and the genres around them, then let the system find the qualified inventory to reach those listeners. You get the audience you want without chasing one specific show.

A 15 or 30 second audio spot. Do not have one? Our creative team can write and produce it for you.

Yes. Ads play by ZIP code inside your trade area.

Your report ties ads to site visits, leads, and sold units, by household. You will hear the spot, and then see who bought.

Stop guessing. Start knowing.

See what your audio budget is really doing.

Request a demo

Already a STEALTH client? Ask your Client Success Manager about streaming audio.

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