STEALTH DSP/CTVDSP

We show up where they do.

Your ad runs on the streaming shows your customers already watch. Then STEALTH shows you who saw it, who came to your site, and who bought.

Request a demo See how attribution works

A viewer facing a wall of glowing streaming screens

What it's for

What you can use CTV for.

Build awarenessStay top of mind in your trade area, so your store is the first one they think of.

Bring website visitsSend streaming viewers to your site to look at your units.

Generate leadsTurn viewers into people who reach out.

Sell more unitsMove households toward a purchase, and see which ads helped get them there.

Retarget shoppersFollow up with the people who already visited your site.

What CTV is

CTV is just TV that streams.

When someone watches a show on a smart TV, a streaming box, or a game console, that is connected TV. The ads look like regular TV commercials. The difference is you can pick who sees them, and you can see what happened after.

CTVThe TV screen. A smart TV or streaming device.

OTTThe delivery. Video that streams over the internet instead of cable. People use CTV and OTT to mean the same thing.

FASTFree streaming channels with ads, built into many smart TVs.

AVODFree on-demand shows and movies that run ads.

Live streaming TVCable-style live channels delivered over the internet.

Where your ad runs

HuluNetflixPrime VideoDisney+MaxESPNRokuApple TVSlingFuboPeacockTubiParamount+YouTube TVPluto TV

The big streaming apps and free ad-supported channels, plus many more.

The problem

Most TV reports stop at the receipt.

You get a count of how many times the ad ran and how many people watched to the end. That tells you the ad played. It does not tell you if anyone came in.

Impressions don't pay the dealership. Sold units do.

How it works

We follow your customers, not a network.

Start with your customers.

We do not plan a network. We follow your customers. Your audience comes from your own CRM, shoppers who have been on your site, and people in the market near you.

See audiences and identity

Pick your trade area.

Ads run only in the ZIP codes you sell to. No paying for viewers three states away.

Run the ads.

Your spot runs across streaming apps and channels. We cap how often one household sees it, and we move budget toward the shows that are actually working for you.

Connect every view to what happened next.

Every ad is logged against the household that saw it. When that household visits your site, fills out a form, or buys, it all lands on one timeline.

Who you can reach

We aim at the households that actually buy.

Your audience is built from your own data and the shoppers in your market, not a guess at who might be watching.

High-intent visitorsShoppers already browsing your inventory.

Be-Back leadsPeople who came back but have not bought yet.

Credit-qualified shoppersBuyers more likely to get approved.

Trade-in prospectsOwners showing signs they are ready to trade.

In-market shoppers near youPeople shopping your category inside your trade area.

Past customersBuyers you already sold, back in the market.

One household's journey

Here's what one sale looks like.

Meet Lisa. She is shopping for a travel trailer. She hasn't filled out a form yet.

Tuesday nightLisa is watching a show on her smart TV. Your ad runs.

ThursdayShe pulls up your website on her phone and looks at two units. No form. STEALTH identifies her visit anyway.

The next weekShe sees your ad again, this time on her phone while she is reading the news. It shows the exact unit she looked at.

SaturdayShe comes back to your site, then walks onto the lot.

SoldShe buys. Her record shows every ad she saw, what it cost, and the day she became a customer.

Lisa M.14 ads seen3 site visits1 sold unitmedia cost $312

Illustrative example. Names and numbers are not a real customer.

Works with the rest of STEALTH

CTV starts the conversation. The rest of STEALTH keeps it going.

DSP

Display retargeting

Follow your site visitors across the web with the exact units they looked at.

DSP

Streaming audio

Same idea, on music and podcast apps.

Coming soon

CDXP

Audiences and identity

Where your CTV audiences come from, and how site visitors get identified.

MKTG

Search and Performance Max

When your ad makes someone curious, they search. We make sure you are there.

WEB

Your website

Every visit from a CTV household is captured on your STEALTH site.

One customer. Every touchpoint. One journey.

What's in your report

What you'll see every month.

See what worked by device, channel, time of day, even the show it ran on.

CTV performanceAug 23 - Sep 22

Impressions

9,016

Reach

6,473

Frequency

1.39

Website visits

Video completions

8,917

Foot traffic

Date range	Network	Channel	Show	Impressions	Website visits	Completions
Sep 01 - Sep 08	Hulu	Hulu	Local News Live	1,204	9	1,190
Sep 01 - Sep 09	ESPN	ESPN	SportsCenter	883	7	870
Sep 03 - Sep 10	Roku	The Roku Channel	Reel Adventures	512	4	505
Sep 05 - Sep 12	Pluto TV	Pluto TV	Great Outdoors	388	3	381
Sep 08 - Sep 15	Tubi	Tubi	Weekend Movies	241	2	236

Sample CTV report. Channels and numbers are illustrative.

ImpressionsHow many times your ad ran.

CompletionHow often people watched to the end.

Website visitsHouseholds that saw your ad and later came to your site.

Identified visitorsVisitors STEALTH matched to a real person, even without a form.

LeadsPeople who reached out.

Sold unitsPeople who bought, matched back to the ads they saw.

We'd rather show you an honest number than a pretty one.

See what your TV budget is really doing.

We'll walk your audience, your trade area, and your attribution, live.

Book a Demo

Talk to Us

Frequently asked questions

CTV questions

Pretty much. CTV is the screen, OTT is how the video gets there. Most people use them to mean the same thing.

We do not start with a channel list. We follow the data and go where your customers are watching, across the major streaming apps and free channels. If there is a specific app you want, or one you want to avoid, we can do that too.

Yes. Ads run by ZIP code inside your trade area.

There is a sweet spot. See an ad once and it does not stick. See it too many times and it gets annoying. As a rule of thumb we aim for a few times a week per household, then set that cap and adjust it as the campaign runs, so your ad stays memorable without wearing out its welcome.

A 15 or 30 second video is all it takes. Do not have one? Our creative team can make one. Not sure where to start? Just contact us and we will walk you through it.

Your report ties ads to site visits, leads, and sold units, by household. You will see who bought, not just how many times the ad played.

Two places: your own customer data, and STEALTH’s own consumer data that identifies in-market shoppers near you. We bring the audience, so you do not have to go source a list.

Still have questions? Contact us.

Stop guessing. Start knowing.

See what your TV budget is really doing.

Request a demo

Already a STEALTH client? Ask your Client Success Manager about CTV.

The STEALTH Advantage

Not a Dealership?

Join the Team

We show up where they do.

What you can use CTV for.

CTV is just TV that streams.

Most TV reports stop at the receipt.

We follow your customers, not a network.

Start with your customers.

Pick your trade area.

Run the ads.

Connect every view to what happened next.

We aim at the households that actually buy.

Here's what one sale looks like.

CTV starts the conversation. The rest of STEALTH keeps it going.

Display retargeting

Streaming audio

Audiences and identity

Search and Performance Max

Your website

What you'll see every month.

See what your TV budget is really doing.

CTV questions

Is CTV the same as OTT?

Which channels will my ad run on?

Can I target just my area?

Will people get sick of seeing my ad?

What do I need to get started?

How do I know it worked?

Where does the audience data come from?

Stop guessing. Start knowing.