CDXP/REPORTING & ANALYTICSCDXP
Every channel in one report.
Every dollar tracked to the sale.
STEALTH turns every channel — CTV, retargeting, social, Google, email and your website — into decision-ready reports, ties every touch to attribution from impression to sale, and lets you slice the data in CDXP to build any audience you need — right down to who to call next.
The reports
Everything you run, measured in one place
Every channel gets its own detailed report — and they all roll up to the same outcomes, so nothing lives in a silo you have to reconcile by hand.
CTV PerformanceStreaming TV by network, channel, series and title — impressions, reach, frequency, video completions, website visits and attributed visitors.
RMA PerformanceRetargeting by delivery device channel — impressions, reach, frequency, clicks, conversions and attributed visits, split across phones, tablets and desktops.
TSL PerformanceTargeted social by campaign and ad creative — impressions, reach, frequency, clicks, CTR and Facebook form leads.
Google AdsSearch and Performance Max — spend, impressions, clicks, conversions and cost efficiency, tied back to the same outcomes as every other channel.
AttributionVerified buyer influence — matches real buyers to the pre-sale ad and website exposure behind each sale, at the household level, with days-to-sale and the campaigns that opened and closed the journey.
Website AnalyticsGA4-grade traffic, engagement and inventory-page performance — sessions, sources, top pages and conversions, all in your dealership’s own dashboard.
What’s Hot / What’s NotDemand intelligence — which units and categories are drawing shopper attention, and which are sitting, so you can merchandise and advertise accordingly.
Inventory ReportingInventory health and engagement — indexation, VDP views, aging and turn, so the numbers on the lot line up with the numbers online.
Communication StatsEmail and text performance across automation and campaigns — delivered, opened, clicked, replied and unsubscribed, with rates and totals at a glance.
Customer Journey ReportEvery touch a single shopper made, in order — the full path from first impression to sale, so you can see exactly how a buyer got there.
Lead Activation ReportA ranked call list for the desk — your open CRM leads sorted by on-site intent (which units and finance or trade pages they viewed, and how recently) so reps call the hottest leads first.
Lead ReportEvery lead with its source, status and value — where it came from and what happened next, so nothing falls through the cracks.
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Report typesEvery channel in one place
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Unified dashboardFilter by date, location & campaign
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Closed-loop attributionFrom impression to sale
Closed-loop attribution
From impression to sale — not just impressions
Most reports stop at the click. STEALTH keeps going: it connects the ad a shopper saw to the website they visited to the unit they bought, including foot traffic to your lot — so you can defend every dollar.
01
Impression
The ad served — CTV, RMA, TSL, Google or social.
02
Engagement
The click, the video completion, the website visit.
03
Visit
Attributed website visits and foot traffic to the lot.
04
Sale
The outcome, tied back to the channel that drove it.
Want this report on your own numbers?
We’ll walk your channels, your attribution, and your dashboard — live.
Build your own
Slice the data. Build any audience. Know who to call next.
Beyond the standard reports, CDXP lets you filter and segment your data any way you want — then turn a segment into an audience your team can act on.
Filter & segment any waySlice by date, location, campaign, lead status and on-site behavior — one store or the whole group, every metric on the same controls.
Who to call nextSTEALTH ranks the list in order: Be-Backs from your existing leads first, then Be-Backs from identified visitors, then a custom priority list you build from real intent — a lead who viewed three vehicles and opened your emails.
Reports, done your waySave the views you use and export any of them — or have our team turn the data into decision-ready reports when you’d rather have it done for you.
FREQUENTLY ASKED QUESTIONS
Reporting Questions
STEALTH reports across every channel — CTV and streaming, retargeting (RMA), targeted social (TSL), Google Ads, email and text, website analytics, inventory and “what’s hot / what’s not” demand — plus attribution, customer-journey, lead-activation and lead reports, and a CDXP where you can slice the data and build your own.
Yes. STEALTH closes the loop: every impression, click and website visit is tied back to the outcome, including foot traffic and attributed visits, so you can see which channels actually moved a shopper toward the sale — not just which ones ran.
Yes. The CTV report breaks streaming down by network, channel, series and title, with impressions, reach, frequency, video completions, website visits and attributed visitors — so you know exactly where your video budget performed.
Yes. Communication Stats covers email and text across both automation and campaigns — delivered, opened, clicked, replied and unsubscribed, with open, click and opened-to-clicked rates and running totals.
Yes. Beyond the standard reports, CDXP lets you slice your data by date, location, campaign, lead status and on-site behavior, then save the view or turn it into an audience — so you can build exactly the segment you want and act on it.
STEALTH prioritizes it in order: first the Be-Backs from your existing leads, then the Be-Backs from identified website visitors, then a custom priority list you build from real intent — like a lead who viewed three vehicle pages and opened your emails. Your desk works the list top down.
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