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CDXPCustomer Data & Experience
Identity resolution & audience data
WEBWeb + Inventory
High-performance digital storefronts & inventory
DSPStreaming Video & Audio
Premium programmatic & connected TV
MKTGOmnichannel Marketing
Automated, data-driven campaigns
The STEALTH Advantage

See how the four layers work as one connected system — data, web, advertising and marketing, unified.

Why STEALTH
Advertising
CTVStreaming AudioDisplay + Rich Media
Omnichannel Marketing
STEALTH EngageGoogle + Performance MaxMeta + SocialDisplay Retargeting
Services
Campaign ManagementCreative ServicesReporting & Analytics
Vehicle Ads (VLAs) →
Automotive
Franchise, Independent & CommercialStellantis Dealers →
RV
Motorhome, Travel Trailer & Fifth Wheel
Marine
Boat, Yacht & PWC
Powersports
Motorcycle, ATV & Snowmobile
More VerticalsLaw FirmsMass TortHeavy EquipmentExplore All Industries
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STEALTH InventorySTEALTH CDXP
INDUSTRY/POWERSPORTS

Powersports Dealer Marketing
that sells more units

Dirt, water, snow and street. Find in-market ATV, side-by-side, motorcycle, PWC and snowmobile buyers, put your inventory where they shop, and turn more of the traffic you already pay for into sold units.

Built for powersports dealers

A website is only half of it

Most powersports dealers are sold a website and left to buy their own traffic. STEALTH is the whole funnel: the data to find riders, the website and AI shopping to convert them, the advertising to reach them every season, and the attribution to prove it — all on one platform, connected to the DMS you already run.

Convert the traffic you have

Turn riders into leads

Buying more visitors is expensive. Converting the ones you have is the win. STEALTH Web is fast, mobile-first, and built so powersports shoppers stick around long enough to raise their hand.

  • Fast, mobile-first inventory sites, browsable by brand and by type — ATV, side-by-side, motorcycle, PWC, snowmobile
  • Schema on every unit so Google and AI answer engines can read make, model, engine size, seating and price
  • Trade-in value in about 30 seconds and online finance pre-approval — two reasons to raise a hand today
  • Parts and accessories to shop, plus smart forms that capture partial submissions
Explore STEALTH WebMeet the Syla AI Guide
Plain-English search
“4-seat side-by-side for trail riding, under $25k”
Side-by-sideSeats 4Trail / recreationUnder $25,000

The Syla AI guide reads a rider’s sentence and returns real units from your live inventory — by type, brand, seating, engine size and price.

Integrations

Works with the systems you already run

Your units come in from your DMS once, get cleaned and standardized, and go out everywhere — your website, the marketplaces, your CRM and your ads — always in sync.

Lightspeed

Inventory and customer data flow in automatically from your Lightspeed DMS — no re-keying units.

Marketplace syndication

Clean every unit once, then send your listings out to the major marketplaces from one feed.

Social inventory ads

Your live units become Facebook and Instagram ads, priced and photographed straight from your feed.

STEALTH CRM

Every lead, call, visit and ad engagement lands on one customer record — no separate CRM to stitch in.

Explore STEALTH Inventory

The Coast difference

A website-only vendor can’t tell you who’s shopping.

STEALTH resolves the anonymous shoppers on your site — and the households who visited a riding area, a rally or a competitor’s lot — into real, named leads with contact info. That’s the layer a website platform simply doesn’t have.

Find the buyer

Know who’s ready to ride

  • Identity resolution turns anonymous powersports shoppers into named people and households in your CRM
  • Enthusiast and lifestyle signals find riders and off-road households already in-market
  • A 650-billion-record consumer database, resolved to real people and households — cookieless
  • Geo-conquest riding areas, rallies, powersports shows and competitor lots with STEALTH Geo
Explore CDXPSee STEALTH Geo
Reach every rider

On every screen they actually use

Connected TV & streamingReach in-market riders on premium CTV and streaming audio — the screens they actually watch and hear.
Search & social inventory adsPut your exact units in front of shoppers on Google search, Facebook and Instagram, straight from your feed.
Geo-conquestFence riding areas, events and competitor lots, resolve who visited, and follow up — with a 15–30 day look-back.
Retargeting that remembersA known shopper who came back gets the right message across email, display and CTV — one journey, not scattered touches.

Explore STEALTH DSP

Built for powersports

Made for how powersports dealers actually sell

Enthusiast audiences

Target active riders, off-road hobbyists and brand loyalists — the real powersports buyer, not a lookalike.

Seasonal campaigns

Shift spend and creative from snow to dirt to water as the seasons turn, so every campaign sells what is in season.

Parts & accessories

Drive high-margin P&A sales to the riders most likely to upgrade, gear up or accessorize.

OEM co-op ready

Creative and campaigns built to Polaris, Can-Am, Yamaha and other OEM standards, so co-op funds get approved.

Multi-rooftop scale

Run regional campaigns across every store while routing each lead to the closest location — with per-rooftop reporting.

Service retention

Bring lapsed service customers and owners due for maintenance back to your bays, season after season.
Prove every dollar

Impression to sold unit — on one timeline

Whether it’s a $7K ATV or a loaded side-by-side, STEALTH follows each shopper the whole way — every visit, unit view, call and ad engagement on one customer journey — so you know which campaigns produced which sales and can keep your ad spend flat while results climb.

See a full customer journey

Ready to sell more units from the traffic you already have?

We’ll run your live feed and site content through STEALTH and walk your team through it, live.

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FREQUENTLY ASKED QUESTIONS

Powersports Dealership Marketing Questions

Coast Technology's STEALTH platform is built for powersports dealership marketing. It combines identity resolution, enthusiast and lifestyle data, fast AI-ready powersports websites with plain-English inventory search, Connected TV, search and social inventory ads, dealership SEO, and full attribution — so you reach in-market ATV, side-by-side, motorcycle, dirt bike, PWC and snowmobile buyers and track every touchpoint to the sold unit.
More leads usually come from converting the traffic you already pay for — not buying more of it. STEALTH powersports websites load fast, put your live inventory on the page instantly, answer shoppers in plain English with the Syla AI guide, and turn interest into leads with trade-in, finance pre-approval and smart forms that capture partial submissions. Then identity resolution turns anonymous shoppers into named leads in your CRM.
A great powersports dealer website is mobile-first and fast, browsable by brand and by type (ATV, side-by-side, motorcycle, PWC, snowmobile), publishes schema-rich unit pages Google and AI answer engines can read, and gives riders a reason to raise their hand — a quick trade-in value, online finance pre-approval, and parts and accessories to shop. STEALTH Web delivers all of it, with the Syla AI guide built in.
A STEALTH website publishes fast, schema-rich unit listings built from deep inventory data, with structured data on every unit and entity signals that identify you as a real dealer — exactly what Google and AI answer engines (SEO/AEO/GEO) reward. That helps your powersports dealership rank in search and get quoted in AI-generated answers.
Not for most units. Google's vehicle ads are limited to passenger cars and trucks, and its policy excludes two-wheelers and outdoor utility vehicles — so motorcycles, ATVs and side-by-sides generally aren't eligible. STEALTH reaches powersports buyers where it's allowed and where it works: Google search, Facebook and Instagram inventory ads, Connected TV, streaming audio and geo-conquest.
STEALTH uses identity resolution and enthusiast data to find riders and off-road households actively in-market, geofences riding areas, dealer events and rallies, then reaches those shoppers on premium Connected TV, streaming audio, Google search, and Facebook and Instagram inventory ads — measured all the way to dealership visits and sold units.
Yes. STEALTH Geo draws a polygon around riding areas, rallies, powersports shows and competitor lots, then resolves the visitors to real, named households you can follow up with and advertise to — with a 15–30 day look-back.
Powersports demand follows the seasons — snowmobiles in winter, PWCs and side-by-sides in summer. STEALTH keeps building audiences year-round and shifts your campaigns and creative to the units that are in season, so you are already in front of the right riders when their season starts.
Yes. Our team is experienced with powersports OEM guidelines (Polaris, Can-Am, Yamaha and more). We make sure creative and campaigns meet brand standards so your co-op funds get approved without issue.
Yes. STEALTH identifies lapsed service customers and owners due for maintenance, then brings them back with targeted email, retargeting and geofencing — and promotes high-margin parts and accessories to the riders most likely to buy them.
We support parent-child account structures. Run centralized marketing across the whole group while keeping segmented reporting for each rooftop, and route every lead to the closest store.
Yes. With STEALTH Mode you edit pages, pricing, photos and banners on your own live site and see the change in seconds — no support ticket, no waiting weeks for a change that should take minutes.
Don’t Let Them Get Away

Ready to Unmask Your Dealership's Traffic?

Stop Guessing. Start Knowing. See exactly who is on your website and convert anonymous shoppers into showroom buyers today.

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