Coast Technology Wins Prestigious Award for Innovation in New/Emerging/Experimental Media

Planning and Buying Award for Connected TV Excellence

Coast Technology has received the Planning and Buying Award in the New/Emerging/Experimental Media category for its Curtis Trailer CTV campaign. The company competed alongside recognized brands including T-Mobile, Mediahub for Netflix, Starcom for Best Buy, and La-Z-Boy.

Campaign Performance

The Curtis Trailer Sales campaign leveraged Connected TV targeting during high-impact morning news programming like Fox & Friends and Morning Joe, achieving "35% to 40% higher conversion rates compared to standard placements." Live sports content performed even more impressively, with a 35.4% conversion rate and select events reaching 42% audience engagement. Overall, the campaign drove an 85% increase in conversions through optimized budget distribution and multi-network exposure.

Recognition and Leadership

Rich DeLancey, CIO and Co-Founder, stated: "This recognition validates our commitment to results-driven strategy, advanced data integration, and fearless experimentation in emerging media spaces."

The award underscores Coast Technology's position as a competitive force in media strategy and data-driven campaign execution.

Campaign Team

• Kim Hutton – Sr. Account Manager
• Arthur Elwin – Sr. Programmatic Specialist
• Christian Maher – Division Director, Data and Development
• Rich DeLancey – CIO / Co-Founder