Digital Marketing Analyst

About Coast Technology

Coast Technology is a data-driven digital marketing firm purpose-built for automotive, RV, marine, and powersports dealerships. We operate the STEALTH platform — a proprietary stack combining a programmatic DSP, customer data platform (CDP), de-anonymization engine, and inventory intelligence layer. Our team runs paid media, audience strategy, and attribution reporting for hundreds of dealerships across the country. We move fast, operate at a high technical level, and expect the same from our people.

Role Overview

Coast Technology runs paid media for hundreds of dealerships, and we're looking for a Digital Marketing Analyst who wants to own campaigns end to end — not just pull reports. You'll manage real budgets across Google, Meta, Bing, and the STEALTH DSP, read what the data is telling you, and act on it. It's a hands-on role for someone equally comfortable in an ad platform and a spreadsheet.

Responsibilities

• Build, launch, and optimize campaigns across Google Ads, Meta, Bing, and the STEALTH DSP
• Manage real client budgets and own the outcomes
• Analyze performance daily and make data-driven optimizations — not just monthly reports
• Turn attribution and audience data into a clear plan of action
• Partner with client success and creative to keep campaigns sharp

Must-Have Qualifications

• 1-3 years in digital or paid media (agency or in-house)
• Hands-on experience with Google Ads and Meta
• Genuinely comfortable with data — you can read a report and know what to change
• Detail-oriented, fast-moving, and accountable
• Curious about the technology behind the marketing

Pluses (Nice to Have)

• DSP or programmatic experience
• Automotive, RV, marine, or powersports experience
• Familiarity with GA4, CDPs, or attribution tools

What We're Looking For

• Someone who acts on the data instead of just reporting it
• A self-starter who owns results
• A sharp mind that thrives in a fast-moving environment