Programmatic Digital

PROGRAMMATIC

DIGITAL OUT-OF-HOME

POWERED BY

HAVE YOUR

MESSAGE SEEN!

Programmatic Digital Out-Of-Home (DOOH or pDOOH) is automated digital advertising that is based on setting specific parameters in order to show your ad to a targeted audience at a time and place where they are most likely to see it. For example, showing the ad when they are most likely commuting to or from work.

Whereas traditional out-of-home advertising allows you to specify your ad to be featured during a more general “prime-time” and cast a larger viewing net, with pDOOH, you can cast a wiser and more “targeted” approach to getting your message to your target market.

PROGRAMMATIC TECHNOLOGY FACT

IF YOU SEE A MESSAGE ON A DIGITAL SIGN, YOU WERE MEANT TO SEE IT! THAT'S THE POWER OF PROGRAMMATIC DIGITAL...

YOU’VE PROBABLY SEEN A GIANT DIGITAL SCREEN FEATURING A PARTICULAR AD WHILE DRIVING DOWN A HIGHWAY, OR A SMALLER DIGITAL SIGN WHILE PUMPING GAS OR IN LINE AT THE GROCERY STORE. DID YOU KNOW THAT IF YOU SAW A PARTICULAR AD, YOU WERE MEANT TO SEE IT?

THIS IS THE MAGIC OF PROGRAMMATIC DIGITAL OUT-OF-HOME (DOOH OR PDOOH).