COAST TECH PRIVACY POLICY

Last updated: October, 2024

This policy describes how we collect and use your personal information. If you do not agree with the terms of this policy, you should not access or use our site or our products or use our services.  By accessing the site or by otherwise using our services, you accept the terms of this privacy policy. Please read this Privacy Policy carefully before entering any information about yourself. If you have any questions or concerns about our Privacy Policy or your personal data, please contact us at info@dealershiptoolkit.com.

Our Business

Coast Technology I, LLC (referred to herein as “Coast Tech,” “we,” “us,” and “our”) is committed to protecting the privacy and security of the Personal Information we collect, use, share, and otherwise process as part of our business. We also believe in transparency in how we treat the Personal Information we collect and process.

Coast Tech has multiple business services. One is a suite of data products that help our clients collect and organize their current and potential customers’ information. The second is website design and other data-driven marketing services for our clients. Clients use Coast Tech’s marketing data products to better market to their existing and prospective customers. Our website https://coasttechnology.com (the “Site”) delivers information to users about Coast Tech’s services. How your information is collected and used as part of Coast Tech’s services determines how your data is stored, processed, and used.

Applicability of this Policy

This Privacy Policy (the “Policy”) governs our privacy practices when:

• You access or use the features on our Site.
• You communicate with us electronically.
• We receive Personal Information (x) in our role as a service provider for our clients, which may include information provided by our clients and information that we collect on their behalf, including through automated tracking technologies on clients’ respective websites, (y) from third party data providers, and (z) through publicly available resources, such as social media, public sources, directories, and registries (individually and collectively the “Services”).

This Policy does not apply to:

• Coast Tech’s offline data collection, or any other website or service operated by third parties, unless otherwise specified in this Policy; or
• Coast Tech’s processing of Personal Information in connection with employment. If you are a past or current employee of Coast Tech and have questions about your Personal Information, please contact Coast Tech’s HR department.

Key Definitions

“Aggregated Data” is statistical, aggregated, anonymized, or deidentified information about individuals and Site visitors that cannot identify a particular user.

“Personal Information” refers to information about an identifiable individual. Personal Information does not include information that is anonymous or otherwise de-identified and cannot be used to identify a particular individual. Personal Information further does not include any data that is excluded from such definition under applicable state privacy laws.

“Processing” – Coast Tech may collect, record, organize, store, adapt, alter, use, disclose by transmission, disseminate, or otherwise make available, combine, block, erase or destroy information. When we take any of those actions, that constitutes “processing.”

“Special Personal Information” refers to categories of particularly sensitive Personal Information, such as information your health or sex life, racial or ethnic origin, religious or philosophical beliefs, political party or leanings, sexual orientation, criminal record, or trade union that require higher levels of protection under certain laws. Special Personal Information may be provided to us as part of our collection of Personal Information from third-party sources. We minimize processing Special Personal Information to what is strictly necessary to achieve a lawful purpose and will only process Special Personal Information when we have a clear legal justification for processing as required by applicable laws and our internal policies. We do not share or sell Special Personal Information.

Sources of Personal Information

We collect Personal Information via the following methods:

• Information You Choose to Provide: On the Site or in interacting with us electronically, you may choose to provide us with Personal Information. We process this Personal Information with your consent (given when you choose to provide the information to us or third parties from whom we received your Personal Information) or for our legitimate business interests, as further described in the below chart.
• Indirectly From You: We may use certain automated tracking technologies, such as cookies, log files, pixels, tags, and the like, to collect information about the users visitors to our Site, when you interact with an internet advertisement we serve, or when you visit a website that has implemented our automated technologies, such our clients’ websites. We require all such client websites to provide you with appropriate notice of such collection. For more information, see the below section “Cookies and Similar Technologies.”  
• From Our Clients: We may collect information from our clients who may use our Services to onboard their data into our platforms and use our cookies and pixels to collect data from persons visiting the client’s websites.
• Inferred from Other Data: We may create new personal data attributes or derive a probability percentage (propensity) that a data attribute may be linked to you using other Personal Information that we collect through propensity analysis and modeling.  
• Other Third Parties: We additionally collect information from you from various othercompanies. These third parties may include: advertising/marketing companies, automotive and recreational vehicle manufacturers and retailers, consumer data resellers, data analytics providers, internet service providers, marketing data companies, and public or government entities. Some of these third parties may combine data from a variety of sources.

Categories of Personal Information

The categories of data we may collect and the purpose for processing are as follows:

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You are not required to provide us with any Personal Information, but that refusal may impact your ability to communicate with us and may impact the Site user experience.

Our Use of Personal Information

Collecting and Sharing Data for Marketing and Analytics Purposes

Coast Tech collects Personal Information from the sources identified above and infers Personal Information to create consumer databases and profiles. Coast Tech’s data analytics and inferences help its clients get a full view of their customers and prospective customers to help them predict future automotive and recreational vehicle buying behaviors and to help them build brand loyalty. Coast Tech’s consumer databases enable marketers to connect with new and existing consumers in both digital and offline channels, such as direct mail and online advertisements. Examples of this processing may include:

• Providing marketing information to current and potential clients about customers and prospective customers of automotive and recreational vehicle sales to provide better service, improved offerings, and promotions.
• Providing information to our client generally regarding their respective marketing campaigns and customer service and engagement.
• Analyzing and optimizing our client’s customer and lead databases, including verifying enhancing, updating, or removing, incorrect or outdated information.
• Creating trend reports and business intelligence to be used by our clients in developing financial projections.

NOTICE: Coast Tech may sell your Personal Information, including Sensitive Personal Information (limited to the following categories - political opinions and political affiliations, and religious affiliations, gender, age, race or ethnicity, national origin, and marital status), as described above. This notice is required pursuant to certain state privacy laws. Coast Tech does not license Personal Information collected from visitors to its website; however, Coast Tech may disclose your Personal Information collected from the sources above or that Coast Tech infers to a third party for the purposes listed herein. Certain states laws allow you to opt-out of such Personal Information Sales. Please see the “State Privacy Rights” section below for additional information.

Interest-Based Advertising

Coast Tech helps its clients provide personalized advertising online in a variety of ways. Some of the advertising you may be served may be based on the content of the webpage you’re visiting, information you provided to us or our service providers, and interests generated from your visits to other websites. This form of providing customized online advertising is known as interest-based advertising, targeted advertising, or cross-contextual behavioral advertising. Some examples of our interest-based advertising activities include helping our clients provide targeted ad to online users based on common demographics or disclosed interests or preferences. When we do this, we use information provided by our clients and match their information through pseudonymization techniques with online cookies and other identifiers. We then use these cookies and identifiers to target and measure ad campaigns online across various display, mobile and other media channels.

If you wish to opt-out of interest-based advertising, you can visit the opt-out portals operated by the industry groups the National Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) and can learn more about how those opt-outs work on those linked web pages. Note that these online opt-outs are cookie-based, so if you use multiple browsers or devices to access the internet, you will need to opt-out for each browser and device. You will also need to re-do the opt-out function if you clear your cookies in your browser. Opting out will not block online advertising; it generally will only prevent targeted advertising.

Operating our Site and Services

Coast Tech further uses Personal Information to maintain and improve our Site and Services, such as:

• Improving, testing, cleaning, updating, and verifying the data we hold and our Services.
• Developing new services for our clients.
• Operating, analyzing, improving, and securing our Services.
• Estimating audience size and use patterns.

Other Uses

To the extent permitted by applicable law, Coast Tech may further use Personal Information to:

• To recognize you and store information about your preferences, allowing our communications to you to be customized to your individual preferences and demographic.
• To expand and maintain our list of contacts.
• Communicate with you and respond to your feedback, requests, questions, or inquiries.
• Market our suite of products and Services to you.
• Facilitate corporate mergers, acquisitions, reorganizations, dissolutions, or other transfers.
• Obtain and maintain insurance coverage, manage risks, and obtain professional advice.
• Comply with federal, state, or local laws, with law enforcement agencies, and with a civil, governmental, or regulatory inquiry, order, subpoena, summons or process.
• As we believe reasonably necessary or appropriate to comply with our legal obligation and/or to protect your, our, and other’s rights.
• For the purpose for which you provided the information.
• In any other way we may describe when you provide the information.  
• For any other purpose with your consent.

Marketing Communication Preferences

We use Personal Information to contact you about services that may be of interest to you. You can ask us to stop sending you marketing messages at any time by following the unsubscribe links on any marketing message sent to you or by contacting us at info@dealertoolkit.com. Please note that we may still be required to contact you about the Site, such as if you send us any communications.

Cookies and Similar Technologies

Coast Tech collects Personal Information about users over time and through certain tracking technologies. Our Cookie Policy describes how you can exercise your rights and controls over our use of tracking tools.

The Global Privacy Control (GPC) is a universal opt-out mechanism that enables individuals to set their consent preferences once in their web browser, which allows their preferences to be respected automatically by all websites they subsequently visit. Where required by applicable state privacy laws, we respect the GPC signal on our Site.

Disclosure of Your Personal Information

Disclosing to Third Parties

We will disclose your personal data for the various purposes described above, both with our service providers and with other third parties, such as our clients when we provide our Services. All of the information we process may have been shared and sold (based on the US privacy laws’ definition of “sell” and “share”) with the following categories of third parties in the past 12 months:

• Advertising/marketing campaigns
• Affiliate entities
• Automotive and recreational vehicle manufacturers
• Automotive and recreational vehicle retailers and dealerships
• Consumer data resellers
• Data analytics providers
• Marketing data companies
• Public or government entities

Disclosing to Service Providers for a Business Purpose

We may disclose your personal data to our service providers that assist us with our business purposes. Our service providers are to only process your personal data in accordance with our instructions and only for the purpose listed below.

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Disclosing for Other Purposes

We may further disclose Personal Information:

• For legal purposes, such as to:

• Comply with legal process or regulatory investigation.
• Obtain legal advice.
• Enforce this Privacy Policy, any terms of use, or contracts with you, including investigation of potential violations of same.
• Respond to any claims that our Services and associated content violates the rights of other parties.
• Protect the rights, property, or personal safety of us, our Services, the Site, our clients, our agents and affiliates, its users, or the public.
• Provide information to other companies and organizations (including law enforcement) for fraud protection, spam prevention, security, and similar purposes.

• In the event of a corporate transaction, such as a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all our assets, or for purposes of due diligence connected with any such transaction.
• To service providers. We may disclose any personal data we collect with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement, or hygiene, or otherwise assisting us to provide, develop, maintain, and improve our services.

Location in United States: Coast Tech is located in the State of Louisiana, and our Site is intended for users located in the United States^[i]. If you are accessing the Site or communicating with us outside of the United States, the laws pertaining to your Personal Information may not provide the same level of protection as the laws of your home country. By providing us with Personal Information about yourself, or by otherwise consenting to the disclosure of your Personal Information to us, you acknowledge the disclosure of such Personal Information to persons in the United States.

Automated Decision Making and Profiling

As part of our processing Personal Information, we may make inferences about you from the data we hold. To the extent we use processes that involve automated decision making or profiling, we take steps to ensure that any automated decision making or profiling practices are fair and not discriminatory. Further, we do not process your Personal Information for profiling that produces a legal or similarly significant impact, such as employment decisions, financial services, housing, or healthcare. As described above, we do receive your general creditworthiness based on a range in which your credit score may fall, but we do not receive nor share you credit score. We use automated processes to derive inferences for interest-based advertising in the automotive and recreational vehicle industry and other marketing purposes, including for our clients to advertise their products in the automotive and recreational vehicle industry.

Retention of Personal Information

Except as when required by law or regulation or as needed in connection with a legal action or investigation, We only keep your Personal Information for as long as is necessary for the purposes described in this Policy, comply with legal and business obligations, protecting ours and others’ interests, or as otherwise permitted by applicable law. When Personal Information is no longer needed for these purposes, it is removed from our systems or deidentified and archived in line with our retention practices.

The criteria used to determine the retention period include:

• Type of services being provided.
• The length of time we provide our services.
• Whether our processing of Personal Information is consistent or reasonably compatible with an average consumer’s expectations when the Personal Information was collected.
• The impact on our Services provided to you or our clients if we delete the Personal Information from or about you.
• Mandatory retention periods prescribed by law.

When we delete Personal Information, it will be removed from our active servers and databases; but it may remain in our archives when it is not practical or possible to delete it.

For certain states, we are required by law to maintain records regarding consumer rights requests for certain periods of time, as set forth by the specific applicable law (e.g., the California law requires us to maintain such records for at least twenty-four (24) months). We maintain such records in accordance with those requirements and only use this information for recordkeeping purposes.  

Third Party Cookies

Some content or applications, including advertisements, on the Site are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content by associating your IP address with other data held by the third-party data aggregators.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. More information can be found in our Cookies Policy.

Securing Personal Information

We have implemented appropriate administrative, technical, physical, and organizational safeguards to protect your Personal Information against accidental loss and unauthorized access, use, alteration, or disclosure. We also limit access to the Personal Information to those employees, agents, contractors, or third parties that have a legitimate business need for such access.

While our security measures are appropriately tailored to protect the Personal Information in our possession, no security system is perfect, and no data transmission is 100% secure.  As such, we cannot guarantee or warrant the security of any information you transmit to or from the Site, Communications, through any of the products or services, or via the Services, and your use thereof is at your own risk. We cannot guarantee that your Personal Information will remain secure in all circumstances.

The safety and security of your Personal Information also depends upon you.  In the event our Site or any of our products or services, requires you to use a password for access to restricted parts thereof, you are responsible for keeping your password confidential.  Do not share your password with anyone.  

State Privacy Rights

If you are a resident of certain states, you may have certain privacy rights under the applicable privacy laws in your state (“State Privacy Laws”). Please see the below State Policies for more information about your data privacy rights and the process for exercising your state-law rights.

• California
• Colorado
• Connecticut
• Montana
• Nevada
• Utah
• Texas
• Virginia

Children’s Personal Information

We do not knowingly collect personal data (as defined by the U.S. Children’s Privacy Protection Act, or “COPPA”) from persons under 18 years old. If you are a parent or guardian and believe w have collected personal data in violation of COPPA, contact us at info@dealertoolkit.com.

Third-Party Sites and Services

The Site may contain links to, or media and other content from, third-party websites. These links are to external websites and third parties that may their own privacy policies. This Policy only applies to the Site, not apply to any third-party websites or applications. We

Any Personal Information provided by you or automatically collected from you by a third party will be governed by that party’s privacy policy and terms of use. If you are unsure whether a website is controlled, affiliated, or managed by us, you should review the privacy policy and practices applicable to each linked website.

Changes to this Policy

We reserve the right to add to, change, update, or modify this Policy at any time to reflect any changes to how we treat your information or in response to changes in law. In the event we make changes to this Policy, such policy will be re-posted on this page, with the date such modifications were made indicated on the top of the page. If we make material changes to how we treat your information, we may contact you to inform you about the revisions with a link to the revised Policy or notify you through a notice on the homepage of the Site for a reasonable period. Your continued use of the Site after an updated policy is posted confirms your acceptance of the updated terms. If at any point you do not agree to any portion of this Policy, then you should immediately stop using the Site and the services.

Contact

In Writing:       170 New Camellia Blvd, Suite 100, Covington, LA, United States, Louisiana

By Phone:         (985) 326-1081

By Email:         support@coasttech.ai        

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COOKIE POLICY

Last updated: October, 2024

This cookie policy (“Cookie Policy”) is intended to be read in conjunction with our Privacy Policy. Please see the Privacy Policy for further information about what Personal Information we collect and how it is used.

Cookies, Generally

Coast Tech collects Personal Information about users over time and through certain tracking technologies. These may include:

• Cookies.  A “cookie” is a small file created by a web server that can be stored on your device (if you allow) for use either during a particular browsing session or a future browsing session. “Session” cookies are temporarily stored on your hard drive and only last until they expire at the end of your browsing session. “Persistent” or “permanent” cookies remain stored on your hard drive until they expire or are deleted by you. Local shared objects (or “flash” cookies) are used to collect and store information about your preferences and navigation to, from, and on a website. First-party cookies are set by the website you’re visiting, and they can only be read by that site. Third-party cookies are set by a party other than that website.
• Other Technologies. In addition to cookies, there are other automatic data collection technologies, such as Internet tags, geoframing, digital fingerprinting, web beacons (clear gifs, pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.) that can be used to collect data as users navigate through and interact with a website. For example, web beacons are tiny graphics with unique identifiers that are used to understand browsing activity. In addition, UTM codes are strings that can appear in a URL when you move from one web page or website to another. The string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.

You can find more information about cookies and how they work here: http://www.aboutcookies.org. Some cookies we use are necessary to enable you to navigate the Site. Others are to gather and record information about choices you make on the Site and to allow us to tailor to our visitors. Still others are to gather and record information about choices you make on other websites.

What Tracking Tools We Use

Depending on who owns a cookie, they are categorized as:

• First Party Cookies: We use first party cookies, which are set by the website you are currently visiting.
• Third Party Cookies:  Third party cookies are created by websites other than the one you are currently visiting. These third parties can include advertisers, ad networks and servers, content providers, application providers, and social media sites. Unless you set your browser to refuse cookies as described below, these third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you access our Site or other websites. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising and other targeted content. We do not control third parties’ tracking technologies or how they may be used. If you have any questions about advertisement or other targeted content, you should contact the responsible provider directly.

Below is a list of the different classifications of cookies that we use on our Site:

• Essential Cookies: Essential cookies are required for us to operate the Site, allow you to navigate the Site and use its services and features. Without these essential cookies, the Site will not operate correctly.
• Preference Cookies: Preference cookies collect information about your choices and preferences and allow us to remember language and other local settings and to customize our Site accordingly. Preference Cookies cannot track your browsing activity when you leave our Sites to browse other websites.
• Social Media Cookies. Social Media cookies and other similar technologies used by us collect information about your use of social media websites.
• Analytics Cookies.  Analytics cookies used by us collect information about your use of the Site and enable us to improve the way they work and operates.
• Advertising Cookies. Advertising cookies are used to display targeting promotions or advertisements based on your use of the Site and interests and to manage our use of advertising resources. These cookies collect information about your activities on this and other sites to provide you with interest-based advertising. You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI”) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info). We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website.

Pixel Tracking. We use Pixel tracking to measure user interactions and monitor online behavior to collect valuable consumer data. Tracking pixels can provide us with insight into an individual’s webpage views, impressions, website clicks, sales conversions and other information that gives us insight into users’ online activity. Coast Tech only utilizes data obtain from pixel tracking for direct advertising and marketing purposes and for no purpose prohibited by applicable law.

Google Analytics. We use Google Analytics to collect and process statistical data about Site usage and to better understand how users they find and use the Site. The data collected includes data related to your device/browser, your IP address, and on-site activities to measure and report statistics about user interactions. The information stored is reduced to a random identifier. Any data collected is used in accordance with this Policy and Google’s privacy policy. You may learn more about Google Analytics by visiting https://www.google.com/policies/privacy/partners/ and https://support.google.com/analytics/answer/6004245. You can learn more about Google’s restrictions on data use by visiting the Google Privacy Policy at: https://www.google.com/policies/privacy. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout and install the opt-out browser add-on feature. For more details, visit the “Google Analytics opt-out browser add-on” page located at https://support.google.com/analytics/answer/181881?hl=en.

Your Choices.  When visiting our Site for the first time on a device, you will see a cookie banner explaining our use of cookies. The banner gives you settings options for our Site that you can use to turn cookies on or off. Please be aware that if you turn cookies off you may not be able to access all or parts of our Site.

You may also choose to set your browser to refuse all or some browser cookies or to alert you when cookies are being set.  For more information on how to modify your browser settings to block or filter cookies, visit http://www.aboutcookies.org/.  You may learn more about internet advertising practices and related consumer resources at http://www.aboutads.info/consumers/ and http://www.networkadvertising.org/choices.  These settings may affect your enjoyment of the Site’s functionality. Adjusting the cookie settings may not fully delete all of the cookies that have already been created. To delete them, you should review your web browser settings after you have changed your cookie settings. In addition to the above, the links below provide additional information about how to disable cookies or manage the cookie settings:

Google Chrome:        https://support.google.com/chrome/answer/95647?hl=en

Firefox:         https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Microsoft Edge:        https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09  

Safari:        https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac  and https://support.apple.com/en-us/HT201265

Do Not Track: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our Sites may not work. If you block or reject cookies, onlysome of the tracking described here will stop.